Welcome to the National Institute of Design

Posted on March 29, 2018

The establishment of NID was a result of several forces, both global and local. The late 1950s saw a confluence of these forces, and this time would be a significant one for Indian culture and education. This was a time of reappraisal and reconstruction in a newly independent India. A young nation was confronted with the mammoth task of nation building, of balancing age old traditions with modern technology and ideas. The Modern Movement, the philosophy of Machine Aesthetics, and revolutionary experimentation in the arts, architecture and design were all taking place at the same time. There was a search for the Indian identity across all aspects of life. In 1955 Pupul Jayaker, the noted writer on Indian craft traditions and the founder of the Indian Handlooms and Handicrafts Export Council (HHEC) met the renowned American designer Charles Eames at the Museum of Modern Art in New York. The Museum had organised a unique exhibition titled The Textiles and Ornamental Arts of India. This would be the beginning of a lifelong dialogue between these two eminent individuals. At the same time the Government of India was considering establishing an institute of design, under the advice of Pupul Jayaker and other like-minded people. The 1950s were a decade of rapid industrialization in India and clearly, the need for such an institute grew stronger. In 1957 the Government of India requested the Ford Foundation to invite Charles and Ray Eames to visit India. Charles and Ray Eames travelled to all parts of the country, meeting and talking to writers, craftspeople, architects, scientists, industrialists, educators and philosophers. They took hundreds of photographs of their travels. On April 7, 1958, the Eameses presented the India Report to the Government of India. The Eames Report defined the underlying spirit that would lead to the founding of NID and beginning of design education in India. The Report recommended a problem-solving design consciousness that linked learning with actual experience and suggested that the designer could be a bridge between tradition and modernity. The Report called upon future designers to re-examine the alternatives of growth available to the country at that time. Based on the recommendations made in the India Report, the Government of India with the assistance of the Ford Foundation and the Sarabhai family established the National Institute of Industrial Design, as it was originally called as an autonomous all-India body in September 1961 at Ahmedabad. Gautam Sarabhai and his sister Gira were played a major role in the establishment and early years of NID. Gautam Sarabhai sidestepped the accepted wisdom and conventional method of education . He revived the philosophy of the Bauhaus design movement which was learning by doing. This unique curriculum and revolutionary educational philosophy remain part of NID to the present day. Today the National Institute of Design is internationally acclaimed as one of the finest educational and research institutions for Industrial, Communication, Textile and IT Integrated (Experiential) Design. It is an autonomous institution under the aegis of the Ministry of Commerce and Industry, Government of India. NID has been declared ‘Institution of National Importance by the Act of Parliament, by virtue of the National Institute of Design Act 2014. It is also recognised by the Department of Scientific and Industrial Research, Government of India as a Scientific and Industrial Research Organisation. 1. Subjects/ specialisms for shared teaching The Science and Liberal Arts Programme (SLA) aims to offer relevant, creatively demanding and intellectually rigorous courses upon which students may build their design education at NID. Thus, it provides inputs to broaden professional education. The overarching idea is that design as a human activity doesn’t exist in isolation but is embedded in a very real socio-cultural and economic context. Subjects for shared teaching: Comparative Aesthetics, Semiotics and Communication, History of Design, History of Art, Indian Art and Culture, Narrative Theory, Indian Story Telling Traditions, Perspectives on Indian Society, Identity and Subjectivity, Cultural Studies, Form and Emotion, Form and Culture, Colour in Indian Art, Disability Studies, Craft Documentation, English Literature, Indian Philosophy, and Research Methodology. 2. Areas of research interest for collaboration and funding bid applications Story Telling Traditions; Narratives; Aesthetics; Social Science; Anthropology; Public Health; Cultural Studies; School Education; Marginalised Community Studies; Form and Culture; Form and Emotion; Disability Studies; Literature. 3. Staff/ student mobility opportunities (i.e., summer school programmes) 4. Upcoming events/ lectures / festivals Lectures/ Electives • Aesthetics: Indian & Western Traditions: July 16-20, 2018 • Introduction to Narratives: July 23-27, 2018 • Introduction to Archaeology: August 20-24, 2018 • Introduction to Heritage Conservation August 20-24, 2018 • Introduction to Environmental Issues August 20-24, 2018 • The Geography of Food September 3-7, 2018 • Know Yourself: Cognitive Psychology September 3-7, 2018 • Introduction to Architecture September 3-7, 2018 • Semiotics: The Basics September 10-14, 2018 • Introduction to Indian Culture November 12-16, 2018 5. Key contacts: Dr. Shilpa Das Senior Faculty Head, PhD Programme Head, Inter-disciplinary Design Studies Discipline Lead, Science and Liberal Arts Founding Editor, Trellis-Design + Research Founding Editor, D/Signed Editor, 50 Years of the National Institute of Design (2014) Editor, Indian Crafts in a Globalising World Email: shilpadas@nid.edu