The Sendai Framework for Disaster Risk Reduction (SFDRR) encourages scientists to participate in bottom-up risk communication approaches that directly engage hazard-prone populations. Effective communication of seismic risks not only has economic impacts in terms of hazard mitigation but also provides social value in potentially empowering the marginalized populations that disproportionately live in high-risk areas. This emphasis on community-focused disaster preparedness, however, presents a novel set of communication challenges for geoscientists.

Iain Stewart is the El Hassan bin Talal Research Chair in Sustainability at the Royal Scientific Society (Amman, Jordan), Visiting Professor in Environmental Studies at Ashoka University, India, and Professor of Geoscience Communication at the University of Plymouth. The founding director of the University of Plymouth’s ‘Sustainable Earth Institute’, Iain’s long-standing research interests are in natural hazards, sustainable geoscience, and earth science communication.

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Photo credit: By Rwendland – Own work, CC BY-SA 4.0, https://commons.wikimedia.org/w/index.php?curid=49698513