The Creative Wellbeing Economy   

The Creative Wellbeing Economy disrupts legacy thinking, amplifying alternative solutions which centre creativity and wellbeing as central to their framework. This work requires fresh analysis, new data, collaboration and thought-leadership as central tenets, to shape these concepts, definitions and strategies, in order to countermand the dominant economic and business models, with a bold alternative system and approach. Fashion Roundtable with our partner the NCfFS at Bath Spa university holds a pivotal place at the nexus of policy, business, interdisciplinary and academic partnerships, is best placed to deliver this collaborative systems change approach to drive structural, cultural and institutional change via analysis, network building and new frameworking. We face an exciting but challenging opportunity to rethink, reimagine and rebuild business models, based entirely on regenerative frameworks, which place the planet and people first. Now is the time for businesses, industries, investors and nations to design and implement new systems that decarbonise, transition to net zero, protect nature, nurture creative talent, and support collective progress.

The Creative Wellbeing Economy is not simply a methodology for the fashion industry, it is much larger than this: it is a new systems approach, which revalues and reeducates, to redefine success and place, a central theme of opportunity and access for all, meaningful and rewarding work, as vital links in an economy which views thriving citizens as central to its success and longevity. It places craft, creativity, community, intersectionality and inclusivity as central tenets to support all of us to realise our potential and create access to opportunity. The ‘crash and burn’ linear model has clearly caused too many casualties, repeatedly overinflated, then tanked our economy and thrown too many people on the scrap heap, through no fault of their own. The Creative Wellbeing Economy is a paradigm shift away from linear to interdisciplinary, regenerative away from throwaway, creativity working with data, community above conflict.The ‘crash and burn’ linear model has clearly caused too many casualties, repeatedly overinflated, then tanked our economy and thrown too many people on the scrap heap, through no fault of their own. The Creative Wellbeing Economy is a paradigm shift away from linear to interdisciplinary, regenerative away from throwaway, creativity working with data, community above conflict.