GALA partners from Italy (Udine University) and Australia (QUT) presented work at Bath Spa University’s Mix 2017 conference. After the success of the last three MIX conferences, MIX 2017 returns to Bath Spa University’s Newton Park Campus. Bath Spa University is the UK’s foremost provider of creative writing programmes at undergraduate, masters and PhD level and MIX is well-established as an innovative forum for the discussion and exploration of writing and technology. MIX has attracted an international cohort of contributors from the UK, Australia, and Europe as well as North and South America. MIX is now situated within the recently created international research centres, Making Books: Creativity, Print Culture and the Digital, and the Media Convergence Research Centre. At this conference, Daniel Lynch and Donna Hancox (QUT) presented on transmedia storyworlds. Luca Cossettini (University of Udine) presented on re-staging Luigi.
After more than two decades of innovation and experimentation, the relationship between reading, writing, form, content and delivery platform remains in flux. The ebook has taken its place alongside the print book and the multimedia story app and/or website have become familiar modes for reading and viewing. Developers are creating dramatic story and character-led narratives via independent games while interactive and immersive theatre-makers are finding new ways to engage audiences well beyond traditional theatre spaces. Television storytelling conventions continue to evolve in line with the dominance of streaming services; new reading habits and engagement strategies now surround the form of digital comics. Music exhibitors are forging increased participatory opportunities via developments in live-touring; spoken word continues to thrive at the same time as poetry film is gaining wider recognition; virtual reality and augmented reality are both making in-roads into documentary and fiction; literary forms are morphing and changing in response to the affordances of the smartphone and tablet; pervasive and locative media are shaping how literature is understood and read. Digital media technologies foster creative ways of telling stories across multiple platforms. New media hasn’t been ‘new’ for quite some time and the word ‘digital’ is rapidly becoming redundant as technology becomes more deeply enmeshed within our cities, our homes, our lives. At the end of the conference, a book was produced (pictured below), detailing the presentations and discussions emerging from the symposium.